Gading Utama

• Developed creative concepts for office campaigns, programs, games, and events, contributing from brainstorming through execution.
• Developed daily content pillars and designed creative assets across social media, digital campaigns, print, promotional, and internal office needs.
• Initiated and managed Meta Ads campaigns with an IDR 20M budget, contributing to 3 property closings and IDR 118M in gross commission.
• Built and designed 10+ internal web-apps to improve workflows across admin, agents, and marketing, including tools for listings, reporting, and campaign gamification.
• Awarded Best Sales Support of the Year within 7 months of joining; also served as an AI speaker, introducing property agents to generative AI for image and video content.

• Led renovation, interior improvement, and social media marketing, achieving 100% room occupancy within 2 weeks.
• Built a custom web-app for rent collection, income and expense tracking, and administrative workflows.
• Managed resident relations and daily operations, resolving tenant issues and handling day-to-day challenges.

• Selected as 1 of 45 participants from approximately 4,500 applicants for the MSIB Batch 6 program.
• Led product research and brainstorming, and contributed to high-fidelity UI/UX design for Helptix and Carbonova.

Built and managed digital brands across branding, creative design, digital marketing, and e-commerce, earning 500+ positive customer reviews across Shopee and Tokopedia.

Created social media content that achieved 400K+ views, 30K+ likes, and 150K+ Instagram Reels views.

Bachelor of Information Systems, 3.81/4.00

• Certificate
• Top 5 of 199 participants, Average Score 94.02.
• Advanced to the top 10 finalists on Showcase Day.